Last month saw the launch of Vollebak, a new brand that aims to tackle the fundamental issues faced by extreme sports people. Having lived through the highs and lows that come with racing and training in the world’s toughest environments, founders and adventure athletes Steve and Nick Tidball, started working on products and experiments to help athletes relax and survive.
Their Baker Miller Pink Hoodie is the world’s most relaxing piece of technical clothing. Whether your mind is racing the night before an event, you’re counting down the hours to the race start, or you’re ready to collapse with exhaustion on the plane home, this is the ultimate hoodie to zone out in. Engineered to chill you out, it’s designed to improve performance and speed recovery by activating your parasympathetic nervous system. The second is an ultra tough alpine jacket designed to help save your life, that’s been described as “adventure armour” by Discovery. Both products and accompanying experiments are available on their website www.vollebak.com